Module 4 Overview | Lisa Ferland's Crowdfunding and Self-Publishing

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Crowdfunding for Authors

Welcome!

Welcome to the course! You're in the right place (1:35)
**Download Crowdfunding for Authors Guide**
Growth Mindset work -- before you get started (6:21)
Navigating this course and the Crowdfunding Vault

Module 1: Choosing the Right Platform

Module 1 Overview (0:26)
Lesson 1: What is Crowdfunding and Why Does it Work? (27:30)
Lesson 2: Introduction to Kickstarter (25:08)
Lesson 3: Introduction to IndieGoGo (18:38)
Lesson 4: Other Crowdfunding Platforms to Consider (9:23)
Lesson 5: Side-by-Side Comparison of Platforms (5:34)

Module 2: Audience Building and Engagement

Module 2 Overview (0:44)
Lesson 1: Crafting Your Book's Marketing Message (12:21)
Lesson 2: Building an Audience (11:18)
Lesson 3: Step-by-step Guide to Mailerlite and MailChimp Newsletter Services (22:13)
Lesson 4: Creating Your Press Kit Materials (11:02)
Lesson 5: Pitching Cold Leads: Journalists, Bloggers, Podcasters, and Social Media Influencers (11:00)
Lesson 5B: More TOOLS to get influencers and other creators on board
Lesson 6: Warm Up Your Audience with Emails and Special Offers (10:41)
Lesson 7: Examples for Incentivizing Sharing (2:07)
Lesson 8: Creating a 2-step Share Page to Incentivize Social Sharing (8:47)
Lesson 9: Facebook Ad tutorial - are you willing to experiment? (15:46)

Module 3: Pre-Launch Phase—Creating a Killer Strategy

Module 3 Overview (0:23)
Lesson 1: Setting Your Campaign Goal Amount—2 Different Strategies (12:33)
Bonus: Should you plan a 21-day campaign instead of a 30-day campaign? (3:39)
Get your mind right -- How money mindset will help you get more backers (7:43)
Lesson 2: Setting Your Reward Tiers—Price To Entice (23:50)
Lesson 3: Creating Your Visuals and Your Video (22:28)
Lesson 4: Building Your Campaign Page (6:08)
Lesson 4A: Tips on Early Bird Rewards, Campaign Milestones, and Stretch Goals
Lesson 5: Creating animated headers in Canva (7:43)
Lesson 6: Using affiliates to share your campaign (11:19)

Module 4: During Your Campaign—Crowdfunding with Style

Module 4 Overview (0:25)
Lesson 1: Planning Your Campaign Strategy (15:43)
Lesson 2: Launch Day—What to Expect (13:01)
Lesson 3: Marketing Messages During the Campaign (14:30)
Lesson 4: Key Milestones for Every Campaign (4:49)
Lesson 5: What to do When You Have No Backers (5:59)

Module 5: Fulfillment and the Post-Campaign Celebration

Module 5 Overview (0:45)
Lesson 1: Assessing What Went Wrong and What to Improve (11:36)
Lesson 2: Delivering What You Promised: Fulfillment (5:56)
Lesson 3: Turning the End Into the Beginning (8:13)

Bonus Videos: Marketing your book after the campaign is over

Why Kindle Unlimited (KDP Select) is not good for children's books (6:03)

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Module 4 Overview

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