Welcome!
Module 1: Choosing the Right Platform
Module 2: Audience Building and Engagement
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Module 2 Overview (0:44)
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Lesson 1: Crafting Your Book's Marketing Message (12:21)
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Lesson 2: Building an Audience (11:18)
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Lesson 3: Step-by-step Guide to Mailerlite and MailChimp Newsletter Services (22:13)
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Lesson 4: Creating Your Press Kit Materials (11:02)
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Lesson 5: Pitching Cold Leads: Journalists, Bloggers, Podcasters, and Social Media Influencers (11:00)
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Lesson 5B: More TOOLS to get influencers and other creators on board
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Lesson 6: Warm Up Your Audience with Emails and Special Offers (10:41)
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Lesson 7: Examples for Incentivizing Sharing (2:07)
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Lesson 8: Creating a 2-step Share Page to Incentivize Social Sharing (8:47)
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Lesson 9: Facebook Ad tutorial - are you willing to experiment? (15:46)
Module 3: Pre-Launch Phase—Creating a Killer Strategy
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Module 3 Overview (0:23)
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Lesson 1: Setting Your Campaign Goal Amount—2 Different Strategies (12:33)
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Bonus: Should you plan a 21-day campaign instead of a 30-day campaign? (3:39)
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Get your mind right -- How money mindset will help you get more backers (7:43)
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Lesson 2: Setting Your Reward Tiers—Price To Entice (23:50)
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Lesson 3: Creating Your Visuals and Your Video (22:28)
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Lesson 4: Building Your Campaign Page (6:08)
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Lesson 4A: Tips on Early Bird Rewards, Campaign Milestones, and Stretch Goals
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Lesson 5: Creating animated headers in Canva (7:43)
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Lesson 6: Using affiliates to share your campaign (11:19)
Module 4: During Your Campaign—Crowdfunding with Style
Module 5: Fulfillment and the Post-Campaign Celebration
Bonus Videos: Marketing your book after the campaign is over
