Welcome!
Module 1: Choosing the Right Platform
-
Module 1 Overview (0:26)
-
Lesson 1: What is Crowdfunding and Why Does it Work? (27:30)
-
Lesson 2: Introduction to Kickstarter (25:08)
-
Lesson 3: Introduction to BackerKit
-
Lesson 4: Introduction to IndieGoGo (18:38)
-
Lesson 5: Other Crowdfunding Platforms to Consider (9:23)
-
Lesson 6: Side-by-Side Comparison of Platforms (5:34)
Module 2: Audience Building and Engagement
-
Module 2 Overview (0:44)
-
Lesson 1: Crafting Your Book's Marketing Message (12:21)
-
Lesson 2: Building an Audience (11:18)
-
Lesson 3: Step-by-step Guide to Mailerlite and MailChimp Newsletter Services (22:13)
-
Lesson 4: Creating Your Press Kit Materials (11:02)
-
Lesson 5: Pitching Cold Leads: Journalists, Bloggers, Podcasters, and Social Media Influencers (11:00)
-
Lesson 5B: More TOOLS to get influencers and other creators on board
-
Lesson 6: Warm Up Your Audience with Emails and Special Offers (10:41)
-
Lesson 7: Examples for Incentivizing Sharing (2:07)
-
Lesson 8: Creating a 2-step Share Page to Incentivize Social Sharing (8:47)
-
Lesson 9: Facebook Ad tutorial - are you willing to experiment? (15:46)
Module 3: Pre-Launch Phase—Creating a Killer Strategy
-
Module 3 Overview (0:23)
-
Lesson 1: Setting Your Campaign Goal Amount—2 Different Strategies (12:33)
-
Bonus: Should you plan a 21-day campaign instead of a 30-day campaign? (3:39)
-
Get your mind right -- How money mindset will help you get more backers (7:43)
-
Lesson 2: Setting Your Reward Tiers—Price To Entice (23:50)
-
Lesson 3: Creating Your Visuals and Your Video (22:28)
-
Lesson 4: Building Your Campaign Page (6:08)
-
Lesson 4A: Tips on Early Bird Rewards, Campaign Milestones, and Stretch Goals
-
Lesson 5: Creating animated headers in Canva (7:43)
-
Lesson 6: Using affiliates to share your campaign (11:19)
Module 4: During Your Campaign—Crowdfunding with Style
Module 5: Fulfillment and the Post-Campaign Celebration
Bonus Videos: Marketing your book after the campaign is over
