What you will learn
When you became an author, you wanted to write and tell stories.
You didn’t realize you’d also have to build a platform, grow an email list, master the elevator pitch, and find a hundred ways to talk about your book just to get people to buy it.
And the worst part? You’ve tried. You’ve posted. You’ve shared. You’ve done what the “experts” said… and it still feels like no one’s listening.
It’s not that nobody wants to read your book. It’s that they aren't even noticing it because of all of the noise on social media.
That’s why I created the Story Hook System™ —a 90-minute live workshop to help you craft one sentence that finally makes people get why your book matters.
No weird self promo. No leading with your book's values.
Just a clear, simple way to communicate the heart of your story—so you get your readers' attention.
About Lisa Ferland
Lisa Ferland is an author, crowdfunding coach, and data-driven book marketing strategist who has helped authors successfully raise over $1.5 million through rewards-based crowdfunding. Since 2017, she has guided writers across all genres to refine their messaging, build engaged audiences, and launch books with confidence.
When she’s not working late into the night, Lisa enjoys life in Sweden with her family, taking icy cold dips in the river, and drinking copious amounts of warm tea.