What you will learn
When you became an author, you wanted to write and tell stories.
You didn’t realize you’d also have to build a platform, grow an email list, master the elevator pitch, and find a hundred ways to talk about your book just to get people to buy it.
And the worst part? You’ve tried. You’ve posted. You’ve shared. You’ve done what the “experts” said… and it still feels like no one’s listening.
It’s not that nobody wants to read your book. It’s that they aren't even noticing it because of all of the noise on social media.
That’s why I created the Story Hook System™ —a 90-minute live workshop to help you craft one sentence that finally makes people get why your book matters.
No weird self promo. No leading with your book's values.
Just a clear, simple way to communicate the heart of your story—so you get your readers' attention.
About Lisa Ferland
Lisa Ferland is an author, crowdfunding coach, and data-driven book marketing strategist who has helped authors successfully raise over $1.5 million through rewards-based crowdfunding. Since 2017, she has guided writers across all genres to refine their messaging, build engaged audiences, and launch books with confidence.
When she’s not working late into the night, Lisa enjoys life in Sweden with her family, taking icy cold dips in the river, and drinking copious amounts of warm tea.
What authors are saying about the Story Hook System Workshops
"Before this workshop, I was summarizing my book and getting 27–40 views on my posts. Once I used the Story Hook System, my posts are getting 400 views! Total difference!"
- Ta'Shay, Children's Book Author
"I attended the replay of this workshop yesterday and found it SO helpful! Thank you for putting this together."
- Katie
"Now I need to go back and change my hooks for the first book and keep this in mind for the current 3rd book in the series."
- Linda Bryce, Children's Book Author
"Lisa always brings the value! She's a wealth of information."
- Heather Lean, Children's Book Author
"This is excellent info."
- Carolyn Harris
"Lisa is great! I used her guide to crowdfunding and it helped a lot!"
- Brigette Allen