Crowdfunding for Authors with 4-Week Group Coaching

Design the perfect strategy to reach your crowdfunding goals

Now is the perfect time to build and engage with your audience for a successful launch in 2020.

This course is perfect for someone who:

  • Is looking for full funding to cover the costs of producing their book.
  • Wants to use crowdfunding as their main marketing effort to launch their book or revive book sales.
  • Is willing to work very hard for 90 days during the campaign pre-launch, launch, and fulfillment phases.
  • Is passionate and dedicated to spreading the word about their new book.
  • Is looking for accountability and action items during the included group coaching sessions for the next four weeks.

This course is NOT for:

  • "Get rich quick" thinkers—crowdfunding requires time, effort, humility, flexibility, and hard work. There is nothing quick or easy about it.
  • Indie authors who are not willing to be the face of their campaign. This course is not Crowdfunding for Introverts, this course is focused on raising funds to cover the costs of producing your book.
  • You will learn successful marketing strategies that require you to be front and center. You will be reaching out to strangers and engaging with them directly. If you're too shy or feel uncomfortable with that, then this course is not for you.
  • Authors who want to move at their own pace and don't have time to participate in the group coaching sessions. —If this is you, you want this course instead.

Are you interested in crowdfunding your book but feel overwhelmed?

I've been there.

You have an amazing book that you'd love to fully fund using Kickstarter or IndieGoGo but...

You feel overwhelmed by all of the different crowdfunding platforms, strategies, and approaches and aren't sure what to do

Does this sound like you?

I'm interested in Kickstarter or IndieGoGo because it's an attractive solution but I'm afraid of risk and failure

I'm willing to spend at least 3 months on intense marketing because it means my book is paid for upfront

I really don't want to nag my friends and family to support my work

I want to know exactly what mistakes to avoid during my campaign

I'm ready to invest in my campaign in order to raise the funds I need for my book

I already have a million things to juggle and want the crowdfunding part clearly laid out and explained to me

I want to raise over $5k and don't want to risk losing it all


Crowdfunding for Authors:

The Ultimate Course to Fully Fund Your Book

in 90 Days

Here’s what you’re getting in the course:

Module 1: Choosing the Right Platform

Understanding how to use crowdfunding with minimal risk of failure

Selecting the best crowdfunding platform for your project based on each platform’s features

Telling your book’s story in a unique, compelling way that arouses ACTION from your readers (and potential backers)

Evaluating past and current campaigns so you can learn from others in your genre

Understanding the psychology behind crowdfunding to motivate backers to support you

Module 2: Pre-launch Phase

Understanding how to create rewards that encourage backers to level up

Designing a campaign page that is interesting and resonates with your readers

Encouraging and incentivizing viral-like sharing of your campaign

Reaching out to journalists, bloggers, and influencers to get the most buzz going about your campaign before you launch

Setting the stage to create momentum during the first 48 hours of your campaign

Module 3: Crowdfunding Your Book

Understanding what to expect on launch day so you are prepared and organized to work most efficiently

Engaging your audience with project updates to keep people interested in your campaign

Conducting active outreach when you have a lull in support

Changing direction mid-campaign to save your butt…I mean…book

Module 4: Fulfillment

What to do when it’s all over

Why failure doesn’t mean your book isn’t worth publishing

Making good on your campaign promises and logistically fulfilling rewards

Turning your backers into your book launch team

Group Coaching (4 Weeks)


Four weeks of accountability, action items, and extra help

Get all of your questions answered

Get feedback on your campaign copywriting, video, and reward tiers

Support other authors within the group for enhanced exposure

BONUS: Full Access to the Crowdfunding Vault

Email templates to educate and engage your audience before you launch

Excel spreadsheet to track ALL of your campaign’s activities, contacts, and calculate your profit margin on each reward

Case studies from other campaigns in your genre so you can see what works and what doesn’t

Everything you need to stay organized and work efficiently during your campaign

"I wish I had discovered Lisa before I launched my Kickstarter! I would have invested in this course right away."

-Elisavet Arkolaki, Author and successful Kickstarter of over $12k , Where am I From?

Ready to get started? Let's get to work!


Your Instructor

Lisa Ferland
Lisa Ferland

Lisa Ferland is a crowdfunding consultant for children's book authors and indie authors to help them design successful crowdfunding strategies. She's successfully funded books on both Kickstarter and IndieGoGo and understands the stress, uncertainty, and challenges with converting readers into campaign backers.

"I have toyed with doing a Kickstarter for so long but because of fear or not doing it right or doing it well, confusion of where and how to start, what rewards to give, I literally froze.

Until I met Lisa. I would not be starting this campaign had I not met her—no doubt about it. She is an invaluable resource of support and expertise if you are planning to crowdfund!!"

- Allexia Brewer, Founder, FIERCE Women Lead

"Lisa is the best! She can help with all of your self-publishing needs, including how to successfully crowdfund!"

- Stephanie Espy, Founder and President, MathSP and Author of STEM Gems, and raised of $30k on IndieGoGo

Courses Included with Purchase

Crowdfunding Vault—Digital Resource Library
Templates, Tools, and Resources to Rocket Your Crowdfunding Campaign
Lisa Ferland

Original Price: $99

Frequently Asked Questions

How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How much time will it take me to go through the course?
Watching and listening to the videos will only take a few hours but implementing the strategies, designing the content, and videos for your campaign will take much longer. You should set aside 15-25 hrs/week during the pre-launch phase to work exclusively on your campaign content and strategy.
I'm not sure I have the money...
I understand that spending money on something is a bit scary, but this course saves you time and a ton of wasted effort. You want to maximize every second of your campaign and this course will help you do that. I will teach you all the things that I teach my clients who frequently go on to raise more than $15,000 for their campaigns. The cost of this course is really a fraction of the amount of money you will raise.
When does the course start and finish?
The full course is available to go through at your own pace. The 4-week group coaching schedule will be announced separately.

This course will give you crystal clear strategies that will help you set a goal that will FUND YOUR BOOK.

Let's get to work!

This course is not open for enrollment.